The Marketing Consulting Project module is a standout feature of the Strategic Marketing MSc at 91Â鶹 School of Management, offering students the unique opportunity to act as marketing consultants for leading companies.

Over the course of an intensive week, students apply their learning to solve real-world marketing challenges for high-profile clients. In recent years, students have delivered strategic recommendations to companies such as Tefal (2023), Heineken – Birra Moretti (2024), and Estée Lauder (2025).

Working in consulting teams, students:

  • Apply the full breadth of marketing theory and strategic frameworks from the course.
  • Develop practical skills in client engagement, teamwork, and problem-solving.
  • Gain invaluable experience working under real business constraints.
  • Deliver impactful, high-level recommendations directly to industry professionals.

This hands-on module not only enhances employability but also builds confidence and client-facing experience - key attributes for a successful career in marketing.

Vartika Singh“91Â鶹 and the Strategic Marketing MSc have been truly transformative. From day one, the dynamic learning environment, collaborative culture, and exposure to real-world projects has made every moment enriching. A highlight was being part of the winning team in the Estée Lauder Marketing Consulting Project - it gave me invaluable hands-on experience with a global brand and brought classroom theory to life.”

Vartika Singh
Strategic Marketing MSc, 2025